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Every Emblem Strategic

engagement starts with a conversation about where you want to go and how to get there.


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© 2017, 2018, 2019 Emblem Strategic and Andrew Tarsy. All Rights Reserved.

January 15, 2019

Gillette made a bold move and is apparently more than ready to pay for it. A campaign that was released today features a short film illustrating men engaged in in a whole array of ubiquitous and noxious behaviors and then examples of men stepping up to the challenge of ... real manhood. Sexual assault, harassment, bullying -- and raising young men to look past or condone most if not all of the above: Real men know better. That is the gist of the campaign. In the $3 Billion market for men's razors, competition is more fierce than ever. Gillette is making a statement by not only acknowledging that these are real patterns and real problems in modern society but by challenging its customers t...

July 19, 2018

When doing business in Boston,  Cambridge and the rest of Massachusetts, you can win big. But here are three things you need to know:

Don’t rely on posted signs – you need a guide.

Literally this is true. There are at least three different Cambridge Streets in Boston and Cambridge, and no sign in the big tunnel for how to get to the Convention Center! And there is no square in any of the big Squares either. But I also mean metaphorically. Inside tracks are everywhere but hard to find. Once you are on them, the region has many powerful forces leaning toward being helpful to newcomers - despite all of the other things you hear.

Adopt a giving, sharing, contributing stance.

This a...

May 31, 2018

It is always trendy to quote the ubiquitous bit of wisdom attributed to business guru Peter Drucker that "culture eats strategy for breakfast."

I don't buy it.

This sets up a false dichotomy that leads too many leaders to avoid addressing their responsibility to lead.

First, most leaders vastly over-estimate the strength of the culture of their organization.

And second, in the also immortal words of baseball player Yogi Berra, "If you don't know where you're going, any road will take you there." 

Wise heads of course know that you need both culture and strategy to create something truly distinguished. And only some seem to know how important it is to align culture and strategy w...

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