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engagement starts with a conversation about where you want to go and how to get there.


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© 2017, 2018, 2019 Emblem Strategic and Andrew Tarsy. All Rights Reserved.

January 6, 2020

When the Brady Bunch singers famously crooned, "When it's time to change, you've got to rearrange" you knew they were talking about business, right?

We all want the upside of change but who really wants to rearrange? The hard truth is that if you still want one without the other, you have not yet fully committed to a new reality. And when it comes to the expectations our world now has for your business, you need to change and rearrange, and you need to do it now. Climate change, wealth inequality, diversity and inclusion, and so many other topics: people understand better than ever how to connect what you do every day to what they care about most. This has nothing to do with "giving back"...

January 15, 2019

Gillette made a bold move and is apparently more than ready to pay for it. A campaign that was released today features a short film illustrating men engaged in in a whole array of ubiquitous and noxious behaviors and then examples of men stepping up to the challenge of ... real manhood. Sexual assault, harassment, bullying -- and raising young men to look past or condone most if not all of the above: Real men know better. That is the gist of the campaign. In the $3 Billion market for men's razors, competition is more fierce than ever. Gillette is making a statement by not only acknowledging that these are real patterns and real problems in modern society but by challenging its customers t...

September 14, 2018

Nike grabbed a big piece of American mindshare this week with an inspiring ad campaign featuring world class athletes Colin Kaepernick, LeBron James and Serena Williams. The sometimes revered, sometimes reviled swoosh-based company demonstrated a clear understanding of what brand master turned VC Mike Troiano opined just today on twitter: "Your brand is not your logo, your identity system, or your tagline. It is the world's collective emotional response to those things, and everything else you do."

Was embracing Kaepernick a smart move for Nike? What would the equivalent kind of daring step be in your business and how would the discussion go about whether to do it? Let's get into this...

May 31, 2018

It is always trendy to quote the ubiquitous bit of wisdom attributed to business guru Peter Drucker that "culture eats strategy for breakfast."

I don't buy it.

This sets up a false dichotomy that leads too many leaders to avoid addressing their responsibility to lead.

First, most leaders vastly over-estimate the strength of the culture of their organization.

And second, in the also immortal words of baseball player Yogi Berra, "If you don't know where you're going, any road will take you there." 

Wise heads of course know that you need both culture and strategy to create something truly distinguished. And only some seem to know how important it is to align culture and strategy w...

November 16, 2017

This month I launched Emblem Strategic - a public affairs and business strategy firm. We work with exceptional leaders to turn values and vision into impact...and advantage. 

I am immersed already in working with my clients on the tremendous changes they are bringing about through principled ingenuity and grit.

Make no mistake though - these are highly competitive traditional businesses in every sense. Their leaders are simply of the belief that their core values will lead them to success by traditional metrics as well as other measures that are important to them and the communities where they operate. Issues we are addressing range from from diversity and inclusion to energ...

November 7, 2017

The mission of Emblem Strategic is to help exceptional leaders turn their values and their vision into impact and advantage. When your business decisions are emblematic of your core values, you create an opportunity for a truly distinctive position in the marketplace and in the communities where you operate.​

Expectations have changed, driven by a generational shift in consumer attitudes and by the impact of disruptive companies newcomers. “Not only is it important to act in a socially responsible manner, but companies’ actions must be authentic and true to your company’s values,” commented Harris Poll executive Wendy Salomon, referring to the findings of a 2017 study....

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5 Steps to Follow for Impact or "When it's Time to Change, You've Got to Rearrange"

January 6, 2020

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