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December 23, 2019

Having even one client place their trust in us to help them have a positive social impact through their business while speeding their growth? Priceless. Having a whole group of clients give us that privilege and opportunity? That's a whole other level of gratitude.

Here are some of the highlights of 2019 - celebrating the decisions clients have made to turn their vision and their values into impact and advantage.

- A rapidly growing, high profile company with a large Boston area footprint committed to spending $1M in calendar year 2019 on purchases from Black and Latinx owned businesses in the area. They did this as part of a strategy to demonstrate awareness of the vibrant diversity o...

October 1, 2019

If you want to start something at your company or organization's holiday party - the time to start planning is now. All the gift giving to clients, fellow employees, partners... it really can start something. Impact. Long term impact. Here's how:

Use the expense of the holiday party - and the associated employee gifts, client gifts, partner gifts, decorations, etc. to really start something that can mainstream into your corporate culture and lift it up. I am talking about being conscious consumers. Making purchases with intention. 

It's early yet to talk about numbers for 2019, but a survey about holiday parties done last year showed that spending on these highly talked-about events keeps o...

January 15, 2019

Gillette made a bold move and is apparently more than ready to pay for it. A campaign that was released today features a short film illustrating men engaged in in a whole array of ubiquitous and noxious behaviors and then examples of men stepping up to the challenge of ... real manhood. Sexual assault, harassment, bullying -- and raising young men to look past or condone most if not all of the above: Real men know better. That is the gist of the campaign. In the $3 Billion market for men's razors, competition is more fierce than ever. Gillette is making a statement by not only acknowledging that these are real patterns and real problems in modern society but by challenging its customers t...

December 10, 2018

Is your company's value proposition aligned with its values? Do you even know what your company's values are or why you articulated them in the first place if you did? Have you talked yourself out of asking these questions because you are too busy and trust the best intentions of your team and your company's leadership? Expectations have changed and your thinking has too. Time to take another look.

A major survey says that three out of four companies now think sustainability has to be a core element of strategy. And don't think this is just about the green team. Large companies are relying increasingly on the Sustainable Development Goals (SDGs) set out by the United Nations in 2015 t...

September 14, 2018

Nike grabbed a big piece of American mindshare this week with an inspiring ad campaign featuring world class athletes Colin Kaepernick, LeBron James and Serena Williams. The sometimes revered, sometimes reviled swoosh-based company demonstrated a clear understanding of what brand master turned VC Mike Troiano opined just today on twitter: "Your brand is not your logo, your identity system, or your tagline. It is the world's collective emotional response to those things, and everything else you do."

Was embracing Kaepernick a smart move for Nike? What would the equivalent kind of daring step be in your business and how would the discussion go about whether to do it? Let's get into this...

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